privacy policy

Who we are

Cheryl Latif is the sole proprietor behind ad infinitum (copywriting, editing, commentary). Our website address is:

What information do we collect? How do we use it?

When you contact us, we need to know your name and e-mail address in order to respond to you. We keep your personal information in strictest confidence.

How do we protect your information?

For transactions over the Internet we use a Secure Server for collecting personal and credit card information. The secure socket layer (SSL) encrypts (scrambles) all of the information you enter before it is transmitted over the internet and sent to us. Furthermore, all of the customer data we collect is protected against unauthorized access.

Will we disclose the information we collect to outside parties?

We do not sell, trade, rent or give your personal information to others. We may release account information when we believe, in good faith, that such release is reasonably necessary to (i) comply with law or (ii) protect the rights, property or safety of Cheryl Latif, ad infinitum, our clients, or others.

However, if you choose to click through to our third party bookseller, Book Baby, please be sure to review their Privacy Policy because their requirements will apply while using that service. (See “Embedded content from other websites” below.)

What about “cookies”?

“Cookies” are small pieces of information that are stored by your browser on your computer’s hard drive. We do not use cookies on our direct site to collect or store any information about visitors or clients.


Currently we do not encourage nor accept comments on our site.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


By using our website, you consent to the collection and use of this information by Cheryl Latif or ad infinitum. If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.

In Summary

Cheryl Latif and ad infinitum are committed to protecting your privacy. We do not sell, trade, rent or give your personal information to others.