ad infinitum: without limit.

results-oriented writing services

ad copy | brochure copy | catalog product copy | press releases | website content | social media content | e-promotions | newsletter writing & editing | feature articles | editorial commentary | instructional material

about ad infinitum

Translated from Latin, ad infinitum means without limit. More than a company name, it’s a mission statement. Our promise to deliver copy that pops off the page (and enhances your bottom line); copy as sharp as the images it accompanies, for campaigns that target your market with dead-on accuracy.

Whether you want to update your current materials or move in a new direction, ad infinitum will deliver the print- or web-based words you need to stand out. Direct-to-consumer or business-to-business, full-on campaign or single blast, it’s results-oriented copywriting you can count on.

Want someone to handle your project from concept to completion?  ad infinitum can do that too. So take a few moments to check out our portfolio. Read what our clients have to say. Then contact us. We’ll help you meet your marketing goals, without limit.

how it all began 

ad infinitum was founded in 1987, by Cheryl Latif, to serve the needs of small to medium size Southern California companies. After many years as a full-service creative shop, Cheryl’s menu of services changed with the times and the demands of her market. These days she helps clients handle as much as they want in-house, while continuing to provide web- and print-based promotional copy with pizzazz. You’ll also find her byline on commentary pieces now and then.

After 18 years based in San Diego and a stint on Bainbridge Island, ad infinitum now operates from Seattle, Washington, where Cheryl continues to serve the needs of clients throughout the Western US.

ad infinitum portfolio

Print or web, it’s the message—not the media—that ultimately gets you noticed. An innovative blend of words and images to reach your market—on target. So take a look at a few of our previous projects (if there’s something you want that you don’t see, it doesn’t mean it isn’t in our repertoire). Then pick up the phone and call 206.940.7638 or send an e-mail to cheryl@adinfinitum.co. We’ll discuss your goals and the best way to get what you do in front of the folks who need to know. 

what others say about ad infinitum

Perhaps you’ve checked out the portfolio page, so you know what ad infinitum can do for you. Still, there are times you’ve just got to hear what others have to say (you know, the buzz). That’s why you’ll find below a few choice words from clients. It’s pretty great praise from pretty great clients!

In the 2+ years since I hired Ad Infinitum Marketing to be my company’s website design firm, I couldn’t be more pleased. Cheryl and her team have addressed both the visual and functional needs that best suit my industry marketing needs. Because I’m very specific with how I want my website to look to my clients and prospective clients, Ad Infinitum has worked with me, as I continue to tweak things when the need arises. I’ve been told by many clients that I have one of the best websites of any of my peers, and I would highly recommend Ad Infinitum Marketing.
Barbara Azzinaro, Cohen Azzinaro Associates

Cheryl Latif has handled our marketing needs for 7 years. Her writing skill, knowledge of promotional techniques, team of designers, web designers, and email blast providers have all contributed to make a profound and positive impact on the image of Aesthetic Mirror in our marketplace. I can give her the highest recommendation as to her ability to understand our needs and devise creative solutions to our advertising and marketing presentations, thereby clearly informing our customers about our products and services.
Martin Steele, Aesthetic Mirror

Your copywriting has been a great asset to my business. I can always count on you being thorough with research and grasping all aspects of any project, large or small. Deadlines are met without having to give it a second thought. You are truly a dedicated professional – I’m always confident about referring you to other clients; I know they will be in excellent hands.
Mary Schaeffer, Graphic Bytes

It is always a delight to work with you. You have a wonderful gift for taking an idea and running with it, never failing to find just the right words. You know what a deadline means, and the fact that you usually deliver sooner than agreed makes our jobs all the easier. Not to mention that budgets are never an issue; your work is worth every penny!
Vanessa Allen, Director of Advertising, Road Runner Sports

Thank you for your excellent work on the ad and brochure. Once again, you have taken some hastily compiled information and distilled it into something understandable. It wasn’t enough that you performed this small miracle, you also managed to make the copy pop with cleverness and style. And I really appreciate your knowledge and ‘good eye’ when it comes to helping the graphic elements work well. It’s collaborating with copywriters like you that makes this work enjoyable.
Jan Carpenter Tucker, J.L. Carpenter Design

ad infinitum | cheryl latif
copywriting | editing | commentary
seattle, wa



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